Popular travel platform Booking.com has announced the winners of the annual Traveler Review Award 2023 and the most hospitable places in the world, based on a database of 240 million reviews verified by travelers.
In the category of 10 friendliest cities in Vietnam 2023, coastal cities are still the most popular with 6 destinations possessing famous beaches. Topping this list is Phong Nha, followed by Ninh Binh, Hoi An, Hue, Mai Chau, Tuy Hoa, Con Dao, Dong Hoi, Cat Ba, and Sa Pa. This is also the first time Cat Ba (Cat Hai district, Hai Phong) has been honored in this category, replacing Mui Ne in the 2022 ranking.
According to Booking.com, friendly and open staff is the secret to guest satisfaction.
Specifically, when assessing satisfaction with accommodation facilities, Vietnamese tourists give the highest score for friendly staff (8.9), then comfort (8.7), cleanliness will(8.7), position(8.7). Return on property spending (8.6) continues to climb up the visitor interest scale, along with the accompanying services provided by the property (8.5) ./.